Brand Identity
Name and Description
TrustBridge Global Foundation is the name of our organization and can be referred to simply as “TrustBridge”, “TrustBridge Global” or “TrustBridge Global Foundation”.
TrustBridge is a Swiss foundation that has pioneered a sophisticated, Swiss-based international platform for generosity to make global giving easy. TrustBridge operates a Global Network of foundations and charities to make deploying charitable giving to all corners of the world possible with the click of a button. The TrustBridge Global Network has more than 50,000 donors and charity affiliates who send over $2 billion a year to 70,000 charities in over 100 countries on 6 continents.
TrustBridge should not be referred to as “TGF”, “TB”, “TBF”, or any other acronyms. Other spellings and representations should be avoided, such as “Trustbridge” or “TrustBridge Foundation”. See our Language Standards for more information.
Our Mission, Vision, Values
Representing our brand well starts with understanding why we exist, and why what we do matters. At the heart of all we do, is a vision to see charities everywhere have all they need to accomplish their mission. This gives birth to our mission to mobilize resources by making global giving easy. We do this by creating a global network of generous communities.
OUR VALUES:
- Put people first.
- Trust our people to act.
- Move as fast as possible, but not faster.
- Find a way to say yes.
Our values position us to do our best work, and make the most impact. They share with our audience that we not only care about the good of the world and those in need, but we care about them as well – and doing our very best to provide the best quality service to each person, foundation, charity, or family. The way we represent our brand through stories, language, images, and otherwise, should all reflect these same values that we hold near to everything we do.